PPC ROI calculator

Planned monthly budget is the amount you pay directly to Google, Facebook or other platforms for advertising. The ROI calculator will help you determine what return on investment you can expect for a given budget in some cases. The more segmented and targeted you want your campaign to be, the more your advertising budget will be divided. It's also worth bearing in mind that modern campaigns require a sufficient volume of data to work, so with a very low budget you won't have enough data for your campaigns to learn from. Determining the optimal budget is, of course, strongly influenced by the market and competitive strength of the market you want to compete in, and the capacity to adequately process the incoming requests.

The amount you pay per click, as described above, depends significantly on the market and the advertising strategy you use. In Hungary, prices are typically much lower than in Western Europe or the USA, where it is not uncommon to see clicks costing over 10 EUR/$. In addition, the cpc of search campaigns is typically always much higher than that of display network ads, because all advertisers want to get into the few prominent positions. (Even in Hungary there are typically 10-20 advertisers for an average topic). In the case of campaigns in Hungary, you can't go wrong with an average CPC of 70-100 HUF - unless you advertise in highly expensive areas such as dentistry, lock changing, plumbing, or certain IT/B2B areas, where the cost per click can be several times higher.

In this case, the target conversion rate is defined as the "macro" activity, i.e. the activity that initiates contact. This is typically 1%-5% regardless of industry and market - i.e. 1-5 out of 100 visitors are likely to make contact. In many cases, we also measure so-called "micro" conversions, for example someone who started filling in a form but didn't finish, or someone who watched a price list or demo video. The proportion of these is much higher and this data is used to train and optimize campaigns when properly parameterised. In terms of profitability, however, the calculator only takes into account macro conversions, for example contact admission. Target conversion rates do not depend on the campaign alone, but at least as much on the right strategy - e.g. targeting -, the transparency and ease of use of the landing page, as well as the right measurement strategy.

We know that this can vary considerably depending on the client, in this case use an average that gives a good indication of the average value of the contracts you have with your clients. Of course, the rightly used digital marketing can also help you to reach more valuable prospects, so that over time you can increase the value of your current average deal, further increasing your return on investment.

The secondary conversion rate, i.e. the rate of closed deals, will of course depend on your sales practice and your offer, but it is definitely influenced by the quality of your leads. The more quality leads we can work with, the higher the percentage of successful deals we can expect to close. Both the campaign and the website play a crucial role in improving lead quality. WebMa also has an innovative way to improve lead quality with additional tools: if the advertiser uses a CRM system, we can pass the lead quality information recorded in the CRM back to Google's system in a GDPR-compliant way, with appropriate encryption, further educating the system on which leads are truly valuable to us. If your main problem is that you are getting a lot of enquiries but not enough of the right quality, you should definitely consider offline conversion measurement.