Optimise your online campaign spending with our free calculator!
Planned monthly advertising budget
To start running online marketing campaigns, we recommend spending a minimum of 1.000-2.000 EUR per month. Please only enter the monthly budget for advertising, do not include extra expenses in this amount, e.g. the agency fee!
1.000 - 50.000 €
We suggest an advertising budget of at least 5,000 EUR per month for e-commerce ads.
5 000 €
Planned monthly advertising budget
Planned monthly budget is the amount you pay directly to Google, Facebook or other platforms for advertising. The ROI calculator will help you determine what return on investment you can expect for a given budget in some cases - in other words, how many times our sales revenue will be compared to the advertising budget paid. When determining the monthly advertising budget, it is worth bearing in mind that for optimal campaign operation we need a sufficient amount of data, so we recommend that the monthly advertising budget should be at least 1.000 EUR.
EXPECTED COST PER CLICK (CPC)
The average cost per click varies by industry, on average it costs between 0.1-5 €. The expected cost per click is greatly influenced by the number of participants in the competitive market and their advertising budget: the fiercer the competition, the higher the cost per click.
0.1 - 5 €
Generally speaking, you should expect an average cost per click of 1 EUR for e-commerce ppc ads.
2.5 €
Expected cost per click (CPC)
The average cost per click varies from industry to industry, averaging between 0.1-5 EUR.The expected cost per click is strongly influenced by the number of companies competing in the market and their advertising budgets: the more intense the competition, the higher the cost per click. In the case of e-commerce products, the CPC of some products also varies according to how high the selling price of the product is, or whether there is a seasonal effect that makes people more interested in the product.
Number of ad clicks
8 333
Number of ad clicks
The expected number of ad clicks based on your advertising budget and the average cost-per-click. Equals to the number of clicks received on your ads - these can land for example on your social media page, youtube channel or your website.
What percentage of clicks land on the webshop
ot all clicks on your ads land on your website. You can selet here the percentage of your ad clicks that result in a website visit (session).
0 - 100 %
50 %
Number of webshop visits (sessions)
One website visit represents one website session that lasts for maximum 30 minutes You can find this data in Google Analytics.
4167
E-commerce conversion rate of your webshop
Transaction rate of the webshop: the number of purchases in your webshop, out of 100 webshop visits. In Hungary, the transaction rate typically ranges from 0.5% to 5% depending on the industry.
0.5 - 5 %
The realistic e-commerce transaction rate of a webshop has to be between 1% and 5%.
1.5 %
E-commerce conversion rate of your webshop
Transaction rate on the website: the proportion of website visitors who make a purchase on the website, in other words, the proportion of visitors who end up buying from the website out of 100. In Hungary, the transaction rate typically ranges from 0.5% to 5% depending on the industry.
Number of purchases
125
Number of purchases
The number of purchases made by visitors coming to your webshop from your digital ads. The realistic number of achievable webshop purchases depend on your advertising budget, your average cost-per-click and the e-commerce conversion rate of your webshop.
CPA (cost-per-aquisition)
20 €
CPA (cost-per-aquisition)
The average ad cost of a webshop purchase. Beware: The purchase value is not in regard here, only the average cost of a purchase. Therefore we suggest to rather use the ROAS as a key performance indicator for webshop ads instead of the CPA.
Average basket value
The average value a customer spends in our online shop during a purchase. The average basket value is mainly a result of the price of the products sold.
20 - 1 500 €
In general, you need to have an average basket value of 50 EUR to be able to get an optimal ROAS for your ppc ads.
500 €
Average basket value
The average value a customer spends in our online shop during a purchase. The average basket value is mainly a result of the price of the products sold.
Results
Revenue:
€
ROAS: (RETURN ON AD SPEND)
Expample 100% represents a roas of 1,x 1000% representsd a roas of 10x.
